Students understand how metaphor structures language, audiovisual discourse, and cognition – both systematically and creatively: (1) they know, and can apply, key concepts pertaining to (multimodal) metaphor; (2) they are familiar with research by experts in the field; and (3) they are aware of central debates, controversies, and cutting-edge research questions in metaphor studies, and can engage with these.
Cognitivists in the humanities chart, and generalize about, how human thinking is reflected in discourse. Such discourse is less and less purely verbal in nature. Cognitivist assumptions include that thinking (1) is strongly rooted in the particularities of the human body (“embodiment,” with links to sociobiological and evolutionary approaches) but also reflects cultural knowledge; (2) comprises both emotional and rational processing; (3) can initially be studied without taking recourse to ideologically charged explanatory models. Contemporary metaphor theory, rooted in cognitive linguistics, has contributed substantially to the development of the cognitivist paradigm, since metaphor is nowadays considered a phenomenon of thought rather than language. But even today only few scholars examine non verbal metaphors – although their number is growing (cf. Forceville & Urios-Aparisi, eds, Multimodal Metaphor, Mouton de Gruyter 2009). Seminal studies of linguistic and conceptual metaphor will be discussed, in order to show how metaphor can be theorized in non-verbal (mainly visual, but also musical and sonic) and partly-verbal/ multimodal discourse. Focusing on multimodal metaphor helps theorize (1) “multimodality” – a rapidly developing area of interdisciplinary research; (2) narration & argumentation involving visuals; (3) non-verbal “figures of depiction.” Texts discussed during the seminar comprise Biblical/Q’uoran excerpts, advertising, feature film, comics & manga, and cartoons.
Recent and forthcoming talks and publications
[Last update: 4-8-17]
ChF nowadays posts preprints of articles and chapters on Researchgate and on Academia.edu.
Occasionally, news will still be posted here.
ChF still regularly updates the bibliography on this blog/site.
PLANNED PUBLICATIONS/WORK IN PROGRESS:
Assimakis Tseronis and ChF hosted,, together with Chiara Pollaroli, a panel on visual argumentation at the IPrA conference 2015 in Antwerp. Selected papers are planned to be published in *International Review of Pragmatics* in 2017.
Assimakis Tseronis and ChF’s edited volume *Multimodal Argumentation and Rhetoric in Media Genres* is planned to appear with Benjamins in the Winter of 2017/2018.
FORTHCOMING PUBLICATIONS AND OTHER WORK:
ChF, “From image schema to metaphor in discourse: The FORCE schemas in animation films.” In: Beate Hampe (ed.), Metaphor: From Embodied Cognition to Discourse (239-256). Cambridge: Cambridge University Press. Doi: 10.1017/1108182324.
Cornevin, Vanessa, and ChF. “From metaphor to allegory: the Japanese manga Afuganisu-tan.” Accepted by *Metaphor and the Social World* (planned for publication in volume 7, issue 2, September 2017).
ChF (in press). “Interactive documentary and its limited opportunities to persuade.” For “Media Evolution and Genre Expectations” issue of *Discourse, Context and Media* (guest editors: Tuomo Hiippala & Chiao-I Tseng). Planned for 2017.
Under the supervision of ChF, Esther Heerikhuisen, Dara Dharmaperwira, Coen Balkestein and others (HKU students/Keywi made the short (3’33”)educational animation “The art of story-telling (part III): time.” (https://www.youtube.com/watch?v=TnH0CUvUS1Q&feature=youtu.be) in June 2017. Part I focuses on characters; Part II on places.
ChF is working on a monograph applying Relevance Theory to mass-communicative pictures/visuals. Its working title is *Analyzing Visual and Multimodal Mass-Communication: A Pragmatic Model* for Oxford UP. Planned publication in 2018.