Category Archives: Abstracts & Papers.

This category contains abstracts and attached papers classified according to their topic.

Applying Theories of Irony to Short Animation by Esmeralda Bon

Applying Theories of Irony to Short Animation Esmeralda Bon (Esmeralda.bon@student.uva.nl) The proposed paper will present an investigation into the presentation of irony in short animations without verbal narration. By applying and, when necessary, extending Sperber and Wilson’s echoic mention  theory, … Continue reading

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Looking for the link between pictorial metaphor and argument from analogy in advertising by Chiara Pollaroli

Adventures in Multimodality (AIM) research meeting 16 May 2014 Chiara Pollaroli University of Lugano (Switzerland). Looking for the link between pictorial metaphor and argument from analogy in advertising Many studies have shown that advertising makes extensive use of metaphors represented … Continue reading

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“Embodied identity in werewolf films of the 1980s” for special issue ”The Moving Image and the Embodied Mind” of Image [&] Narrative 15 (1). Guest editors: Maarten Coëgnarts & Peter Kravanja).

The following is a post-print version of a paper that will be published in the online journal Image [&] Narrative. If you want to quote from it verbatim, please check the published version. The bibliographic details hitherto known are as … Continue reading

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“The GOOD IS LIGHT and BAD IS DARKNESS metaphors in feature films.” Metaphor and the Social World 3(2) (guest editors: Laura Hidalgo & Blanca Kraljevic).

The following is a distributed version of a paper that will be published in Metaphor and the Social World. If you want to quote from it verbatim, please check the published version. Here are the publication details as they are … Continue reading

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“The strategic use of the visual mode in advertising metaphors.” In: Emilia Djonov and Sumin Zhao (eds), Critical Multimodal Studies of Popular Culture (55-70). NewYork: Routledge.

The following is a pre-print version of a chapter published in 2013. If you want to quote verbatim from it, please check the published version. The publication details are: Forceville, Charles (2013). “The strategic use of the visual mode in … Continue reading

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“Stylistics and comics.” In: Michael Burke (ed.), The Routledge Handbook of Stylistics. London: Routledge.

The following is a pre-print of a chapter that has been accepted for publication. Please note that there can be differences between this version and the eventually published one. If you want to refer to it, please do so as … Continue reading

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LIFE IS A JOURNEY: SOURCE-PATH-GOAL IN VIDEOGAMES

The following is a pre-print of a paper that has been published as: Kromhout, Roelf, and Charles Forceville (2013). “LIFE IS A JOURNEY: the source-path-goal schema in the videogames Half-Life, Heavy Rain, and Grim Fandango.” Metaphor and the Social World … Continue reading

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