Assimakis Tseronis studied Greek Philology and Linguistics at the University of Athens as an undergraduate. He obtained an M.A. in Discourse Analysis at Lancaster University, and an M.Phil. in Argumentation Studies at the University of Amsterdam. In 2009 he defended his Ph.D. at Leiden University on the topic of the qualification of a standpoint by means of stance adverbs and its rhetorical effect on the probative obligations that arise from the act of advancing a standpoint. From 2009 until early 2012, he worked as a post-doctoral researcher in CNRS Paris on the argumentative analysis of a large corpus of texts produced by stakeholders in the nanotechnology debate in France. As of April 1st, 2012 he is employed at the Department of Media Studies as an NWO-funded assistant professor for a project on ‘Multimodal Rhetoric and Cognition’. His research seeks to build bridges between the studies carried out within the fields of visual communication and multimodality on the one hand, and the field of argumentation studies on the other. The aim is to develop tools that can be used in the argumentative analysis and evaluation of multimodal discourse. For this purpose he is also collaborating with colleagues from the department of Speech Communication, Argumentation Theory and Rhetoric (TAR).
Recent and forthcoming talks and publications
[Last updated: 9-12-17]
ChF nowadays posts preprints of articles and chapters on Researchgate and on Academia.edu.
Occasionally, news will still be posted here.
ChF still regularly updates the bibliography on this blog/site.
Tseronis, Assimakis, and ChF, eds (2017). Multimodal Argumentation and Rhetoric in Media Genres. Amsterdam: Benjamins.
Tseronis, Assimakis, and ChF (2017). “The argumentative relevance of visual and multimodal antithesis in Frederick Wiseman’s documentaries.” In: Tseronis and Forceville (eds), 165-188.
Tseronis, Assimakis, and ChF (2017). “Introduction: Argumentation and rhetoric in visual and multimodal communication.” In: Tseronis and Forceville (eds), 1-24.
Tseronis, Assimakis, and ChF (2017). “Arguing against corporate claims visually and multimodally: The case of subvertisements.” Multimodal Communication 6(2). DOI: 10.1515/mc-2017-0008.
ChF (2017). “From image schema to metaphor in discourse: The FORCE schemas in animation films.” In: Beate Hampe (ed.), Metaphor: From Embodied Cognition to Discourse (239-256). Cambridge: Cambridge University Press. Doi: 10.1017/1108182324.
Cornevin, Vanessa, and ChF (2017). “From metaphor to allegory: the Japanese manga Afuganisu-tan.” Metaphor and the Social World 7(2): 235-251. DOI: 10.1075/msw.7.2.04cor
ChF (2017). “Interactive documentary and its limited opportunities to persuade.” Discourse, Context & Media 20: 218-226 (guest editors of special issue “Media Evolution and Genre Expectations”: Tuomo Hiippala & Chiao-I Tseng). http://dx.doi.org/10.1016/j.dcm.2017.06.004
ChF (2017). “Visual and multimodal metaphor in advertising: cultural perspectives.” Styles of Communication 9(2): 26-41. (http://stylesofcomm.fjsc.unibuc.ro/)
Under the supervision of ChF, Esther Heerikhuisen, Dara Dharmaperwira, Coen Balkestein and others (HKU students/Keywi made the short (3’33”) educational animation “The art of story-telling (part III): time.” (https://www.youtube.com/watch?v=TnH0CUvUS1Q&feature=youtu.be) in June 2017. Part I focuses on characters; Part II on places.
ChF is working on a monograph applying relevance theory to mass-communicative pictures/visuals. Its working title is *Analyzing Visual and Multimodal Mass-Communication: A Pragmatic Model* for Oxford UP. Planned publication in 2018.