Cognitive stylistics and multi modality –Anita Naciscione

AIM-meeting Friday 14 February 2014, 16.30-18.00 hrs

Anita Naciscione | Latvian Academy of Culture ||

Abstract “Cognitive stylistics and multimodality”

It is revealing to explore the representation of figurative thought not only in verbal, but also in visual discourse. However, the intricate relationship between the verbal and the visual often involves other modes of expression. Forceville argues that in multimodal metaphor “target, source, and/or mappable features are represented or suggested by at least two different sign systems (one of which may be language) or modes of perception” (Forceville 2008: 463).

I have tried to sum up the key traits of multimodal discourse from the cognitive perspective: multimodal discourse applies stylistic techniques from more than one semiotic mode of expression; the verbal works together with the non-verbal in construction of new meaning in figurative conceptualisations, revealing patterns of thought that may be manifest in different semiotic representations (Naciscione 2010).

“Creative multimodality reveals how language functions” (Goodman 2006: 244). Importantly, I would argue that multimodal discourse also reveals how thought functions: it features the development and sustainability of figurative thought in text (Naciscione in press). The theoretical points will be illustrated by case studies of multimodal representation from different sources, e. g.:



Forceville, Charles. 2008. Metaphor in Pictures and Multimodal Representations. In Gibbs, W. Raymond Jr. (ed.). The Cambridge Handbook of Metaphor and Thought. Cambridge: Cambridge University Press.
Goodman, Sharon. 2006. Word and Image. In Goodman, Sharon & O’Haloran, Kieran (eds.). The Art of English: Literary Creativity. Basingstoke: Palgrave Macmillan, 244-277.
Naciscione, Anita. 2010. Stylistic Use of Phraseological Units in Discourse. Amsterdam/Philadelphia: John Benjamins Publishing Company.
Naciscione, Anita. (in press). Extended Metaphor in the Web of Discourse. In Gibbs, W. Raymond Jr. (ed.). Mixing Metaphor. Amsterdam/ Philadelphia: John Benjamins Publishing Company, 29 pp.

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