Book Review: Charles J. Forceville and Eduardo Urios-Aparisi (eds), Multimodal Metaphor (Applications of Cognitive Linguistics 11)

Book Review: Charles J. Forceville and Eduardo Urios-Aparisi (eds), Multimodal Metaphor  (Applications of Cognitive Linguistics 11). Berlin: Mouton de Gruyter, 2009. 470 pp., 98 illus. ISBN 978–3–11–020515–2 (hbk)Featured in: Visual Communication is available online: Special Issue: Methodologies for Multimodal Research: 1 August 2012; Vol. 11, No. 3

“This book may rightly be called a milestone publication for its ambitious aspirations alone. It seeks to fuse two of the major research paradigms in late 20th and early 21st century social sciences and linguistics, namely the cognitive and the multimodal. Cognitive linguists have argued that metaphor is a matter of thought and conceptual structure, which are only made manifest through language and other semiotic forms of expression. Multimodality research is a late but natural response to the well-known fact that discourse and communication are hardly ever realized in language alone but more often than not through a combination of signing modalities in various media”

Download full review: Visual Communication_2012

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