Charles Forceville (2000). “Compasses, beauty queens and other PCs: pictorial metaphors in computer advertisements.”

“Compasses, beauty queens and other PCs: pictorial metaphors in computer advertisements.” Hermes, Journal of Linguistics 24: 31-55.

Abstract: Computer advertisements make extensive use of pictorial metaphors. The model proposed in Forceville (1996) is used as a starting point to analyze 27 advertisements in PC Magazine, July/August 1999 (American edition) that contain a pictorial metaphor. The aim is twofold: (1) to further contribute to the theory of pictorial metaphor by testing the model against a new corpus; (2) to make an inventory of the source domains used in the metaphors, and thereby to make some observations about the ways in which representations of computer technology interact with our daily lives. Keywords: Pictorial/visual metaphor; Computer advertisements; Images & cognition.

Download article: http://dare.uva.nl/en/record/83805

Advertisements
This entry was posted in Abstracts & Papers., Advertising (abstracts), Metaphor and other tropes (Abstracts). Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s