“Educating the eye? Kress and Van Leeuwen’s Reading Images: The Grammar of Visual Design (1996).” Language and Literature 8: 163-178.
Abstract: This review article of Kress and Van Leeuwen’s Reading Images (1996) begins by giving a summary of its contents, in which its innovative and daring proposals are highlighted. In the following sections, some weaknesses and controversial aspects of the book are discussed. Both are seen as following from the semiotic and ideological approach adopted by the authors. Specifically, these affect the proposals for the classification and interpretation of images, and the degree to which the concepts delineated are generalizable. In the last sections, tentative suggestions are made how KvL’s approach is relevant to the currently emerging ‘cognitivist’ paradigm.