“Metaphors in editorial cartoons representing the global financial crisis.” Journal of Visual Communication 10(2): 209 – 229. DOI 10.1177/1470357211398446
Abstract: In this paper we analyze the metaphors that structure a sample of 22 political cartoons pertaining to the global financial crisis hitting the world in 2008. We discuss the role of the visual and verbal modalities in these metaphors and show how the metaphors are manifestations of underlying conceptual metaphors. Since we hope that our approach will be adopted in future research pertaining to metaphor as well as to multimodal discourse, we moreover explicitly reflect on the methodological problems we encountered, and on the decisions we took to solve them. Keywords: pictorial and multimodal metaphor; conceptual metaphor theory; multimodal discourse; political cartoons; genre.