Rhetorical Devices in Classroom Films — Eef Masson.

Rhetorical Devices in Classroom Films (AIM, 17 May 2013) Eef Masson (e.l.masson@uva.nl)  Academic interest in non-theatrical and functional or ‘utility’ films (Hediger and Vonderau 2009) has increased considerably over the past decades. However, the research carried out so far has … Continue reading →

Visual argument or Multimodal argumentation? — Assimakis Tseronis

Visual argument or multimodal argumentation?  AIM-meeting 17 May 2013 Assimakis Tseronis (A.Tseronis@uva.nl)  Since 1996, when Leo Groarke and David Birdsell edited a special issue in the journal Argumentation and Advocacy, entitled “Toward a Theory of Visual Argument”, the interest in what … Continue reading →

On Robots: Visual and Multimodal Metaphor in Science Fiction Film — Yvette Granata.

Yvette Granata. University of Amsterdam On Robots: Visual and Multimodal Metaphor in Science Fiction Film Science fiction is found across cultures, past and present. From indigenous mythologies to proto-science-fiction tropes in early Arabic literature, such as in the Epic of Gilgamesh … Continue reading →

What is an oxymoron?

What is an oxymoron? AIM meeting, 5th Apr 2013.  University of Amsterdam The figure of speech known as oxymoron is usually defined as an expression involving semantically contradictory or incompatible terms, such as “cold fire” (Shakespeare) and “murderous innocence” (Yeats). Compared to … Continue reading →

Three visual metaphors, made by 13 year-old pupils

This gallery contains 4 photos.

The following are three visual metaphors, made by 13 year-old pupils during a workshop in October-November 2011. This workshop was organized by Valentina Di Fabio as part of her PhD thesis, which she defended in May 2012. FumoKiller   4_Fumo … Continue reading →

“Darwin’s lessons for the humanities” (2012). Review

The following is an unpublished ms. If you want to cite it, please do so as follows: Forceville, Charles (2012). “Darwin’s lessons for the humanities.” [review article on the basis of Boyd et al2010, Tomasello 2008, and De Waal 2009)] Unpublished … Continue reading →

The use of visual scenario in minimalist print advertisements: towards a new framework of visual persuasion? — Mélanie Cravero

The use of visual scenario in minimalist print advertisements: towards a new framework of visual persuasion? Mélanie Cravero 10397116 Master’s Film Studies AIM Research Meeting, February 15th, 2013 Abstract Since the development of mass media production, our western society has … Continue reading →

Paula P. Sobrino — Multimodal complex cognitive operations at work in greenwashing advertisements

MULTIMODAL COMPLEX COGNITIVE OPERATIONS AT WORK IN GREENWASHING ADVERTISEMENTS: THE CASE OF METONYMIC COMPOSITE AND METAPHORIC AMALGAM This presentation surveys the interaction between multimodal metaphor and metonymy through the analysis of two greenwashing advertisements. With the exception of Forceville (1996, … Continue reading →

Book Review: Charles J. Forceville and Eduardo Urios-Aparisi (eds), Multimodal Metaphor (Applications of Cognitive Linguistics 11)

Book Review: Charles J. Forceville and Eduardo Urios-Aparisi (eds), Multimodal Metaphor  (Applications of Cognitive Linguistics 11). Berlin: Mouton de Gruyter, 2009. 470 pp., 98 illus. ISBN 978–3–11–020515–2 (hbk)Featured in: Visual Communication is available online: Special Issue: Methodologies for Multimodal Research: 1 August 2012; Vol. 11, … Continue reading →

Creative metaphors, metonyms, blends? Music & sound in documentary film.

Charles Forceville, “Creative metaphors, metonyms, blends? Music & sound in documentary film.” In: RaAM theme panel “Metaphor and Metonymy in Creative Thought and Expression Across Genres” (Org. Susan Ryland & Helen Thomas, U. of Lancaster, UK, 4-7/7/12). RaAM 2012 Presentation creative audiovisuals in … Continue reading →