Category Archives: Advertising (abstracts)

Charles Forceville (1994). “Pictorial metaphor in advertisements.”

“Pictorial metaphor in advertisements.” Metaphor and Symbolic Activity 9: 1-29. Abstract: Metaphor has been first and foremost studied in its verbal variants. As Lakoff and Johnson (1980) claimed, however, “metaphor is primarily a matter of thought and only derivatively a … Continue reading

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design as simile

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