MULTIMODAL COMPLEX COGNITIVE OPERATIONS AT WORK IN GREENWASHING ADVERTISEMENTS: THE CASE OF METONYMIC COMPOSITE AND METAPHORIC AMALGAM This presentation surveys the interaction between multimodal metaphor and metonymy through the analysis of two greenwashing advertisements. With the exception of Forceville (1996, … Continue reading
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Publications and presentations in the pipeline
[Last update: 19 May 2013]
- Our next AIM meeting is scheduled to take place on Friday 28 June 2013, 16.30-18.00 hrs. Speakers, space, and titles/abstracts soon be posted on this blog.
- - Roelf Kromhout & Charles Forceville's paper on the Source-Path-Game schema (Johnson 1987) is now in press in *Metaphor and the Social World* 3:1 (2013), 100–116. doi 10.1075/msw.3.1.05for
- Mouton de Gruyter has published (May 2013) *Creativity and the Agile Mind* (eds Tony Veale, Kurt Feyaerts & Charles Forceville). The volume presents papers on creativity from a cognitivist (Blending Theory) perspectve on language, comics, music and gestures among others http://www.degruyter.com/view/product/184570).
- Under "student work," samples of self-created metaphors, including analyses, have been uploaded (by Rikke Pederse, Daphne van Kesteren, and Morten Jensen); you will also find three anti-smoking metaphors created by 13-year old pupils of Dr. Valentina di Fabio.
- An unpublished, somewhat polemical review article by ChF (based on Tomasello 2008, De Waal 2009, and Boyd et al. 2010) has been uploaded under "reviews."
- ChF contributes a chapter on "mixed" pictorial and multimodal metaphors to the *Mixing Metaphor* volume edited by Ray Gibbs (Benjamins).
- Together with Elisabeth El Refaie and Gert Meesters, ChF writes the chapter on comics for the *Routledge Handbook of Stylistics* (ed. Michael Burke).
- David Machin edits the volume *Visual Communication* for Mouton de Gruyter. ChF's chapter demonstrates how Sperber and Wilson's Relevance Theory can be expanded and adapted to deal with pictorial and multimodal discourse.
- Maria Jesus Pinar is editing a volume on multimodality for the Annual Review of Cognitive linguistics (Benjamins), which comprises both CL and SFL perspectives. ChF contributes a chapter on the IDENTITY IS SEARCHING FOR A HOME metaphor in animation film. A pre-print of this chapter is available on the AIM blog.
- Together with Julius Koetsier, ChF has submitted a paper on werewolf films of the 1980s to a journal. We are currently awaiting the peer reviews. We will also present this topic on the SCSMI conference in Berlin (June 2013).
- ChF and Thijs Renckens have submitted a paper on the metaphors GOOD IS LIGHT and BAD IS DARK in feature films to a journal. We have received peer reviews and will work on a revised version.
